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What users hate about Instagram

53% of the 500 most recent US App Store reviews of Instagram are 1–2★. Here is what those users complain about, counted and quoted. Snapshot: October 2026.

Instagram icon
Instagram

Instagram, Inc. · Social · reviews 2026-10-13 → 2026-10-18

4.69★all-time (29,614,512)
2.82★last 500 reviews
53%negative (1–2★)
28feature requests
5★185
4★25
3★26
2★41
1★223

Top complaints about Instagram

Share of the 264 negative reviews that mention each theme.

Login & account60 reviews · 23% of negative
★ An app that punishes its own users I spent over a year building my creator account, making hundreds of Reels, growing an audience, and putting my time, creativity, and effort into this platform. One of my videos reached around… v451.0.0 · 2026-10-15
Ads25 reviews · 9% of negative
★ Horrible …Instagram since as long as this has been an app, and I’m officially deleting it because these stupid people do nothing but play ads across my feed constantly. I literally have the most extensive blocked list on Instagram. I’m pretty sure I have over 5000 accounts blocked… v451.0.0 · 2026-10-14
AI features24 reviews · 9% of negative
★ Disabled Account …follow community guidelines but never showed or stated which one, I haven't violated any guidelines. No support or help from AI chat bot or help center website, no way to contact a human being to resolve the issue. My accounts are permanently disabled with no access or… v451.0.0 · 2026-10-15
Crashes & bugs23 reviews · 9% of negative
Customer support22 reviews · 8% of negative
Price & subscription8 reviews · 3% of negative
Confusing UI & UX7 reviews · 3% of negative
Privacy & security6 reviews · 2% of negative
Sync & data loss5 reviews · 2% of negative
Notifications4 reviews · 2% of negative
Slow & performance3 reviews · 1% of negative
Bad update3 reviews · 1% of negative

What Instagram users are asking for

28 feature requests found in total.

Rating by recent version

See today's reviews and the full reportThis page is a snapshot. Run a live analysis of Instagram (or any app, in 13 country stores) for free, then unlock every quote, all 28 feature requests, rating by version, repeated phrases and a Markdown export for Claude or ChatGPT – US$2.99, pay once.
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FAQ

What do users complain about most in Instagram?

In 500 recent US App Store reviews, the biggest complaint themes among the 264 negative (1–2★) reviews are login & account (60, 23%), ads (25, 9%), ai features (24, 9%).

Is Instagram getting worse?

Its all-time rating is 4.69★ from 29,614,512 ratings, while the last 500 written reviews average 2.82★. Written reviews skew negative on most apps, so compare the trend between versions rather than the absolute number.

How was this analysed?

Reviews dated 2026-10-13 to 2026-10-18 were read from Apple's public review feed and matched against complaint patterns (crashes, login, sync, pricing, ads, UI, updates, support and more). One review can count toward several themes.

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